Although copywriting keeps my ship sailing, I've often enjoyed scripting something slightly longer and in a different format that allows creativity to be experimental. It's the latest sweetheart of marketing and they are Influencer Reels. Besides these reels, I have also scripted product-centric Digital Films. The categories here include Fashion & Lifestyle - Killer Jeans, Easybuy, and Food - Dindigul Thalappakatti.
The above was an influencer marketing reel. The script was written by me and briefed to the influencer above and the videographer for the Karnataka branches of Easybuy's stores. Part of the Landmark Group, Easybuy is a retail chain of affordable urban fashion and clothing that provides the most trending fashion at the most accessible prices. With Easybuy, I wrote extensively for influencer reels across India right from directions, framing, transitions, effects, cues, and props to be involved in the making of the video.
To promote Killer Jeans for its collaboration with the Indian Cricket Team and BCCI, we approached a route of compiling snippets of videos that looked like bloopers from a photo shoot. The idea was to show the quirky, and relaxed style of our cricketing greats in line with Killer Jeans' brand of effortless, fun, and trending denim fashion.
Dindigul Thalappakatti is a legacy brand that has a heritage of over 40 years as a leader of South Indian lunch homes. The hotel chain is known for its affordable yet distinctive Thalappakatti Chicken Biryani that dates back to its foundation. Their recipes are guarded secrets that are passed down from generations and have a dedicated following for their Biryanis that involve major Tamil Film Stars.
Post their official sponsorship for the Indian Cricket Team, Killer Jeans went through a rebranding of their tagline and launched a relaunch campaign around the idea of CHASE THE VIBE. Here are a few influencer reels written and produced for Killer Jeans' new brand position Chase The Vibe.
These are two different videos shot and scripted for Raymond Realty. The above video is a launch event highlights video that featured different stakeholders. From estate agents, realty aggregators, patrons, and previous buyers; Raymond Realty always extends their launch events in style, much in line with their legacy reputation in the textile and suit crafting business.
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