Cinema Goes PEAK at PVR!
- ansonthomas79
- 4 days ago
- 1 min read
From January 2025 to March 2026, I served as Content Lead and Brand Manager at PVR INOX, where I was responsible for leading social media content strategy, campaign ideation, and digital storytelling for the brand, while also overseeing brand alignment across creative outputs and managing coordination with design and creative teams. My role involved conceptualizing and executing large-scale digital campaigns, monitoring analytics and audience engagement performance, and ensuring brand consistency across all published content. One of the key campaigns I led was “Dhuroxic,” a digital initiative commemorating the cinematic clash between Dhurandhar and Toxic, which drove strong audience engagement online with its Tokyo Drift AI video generated completely by me grossing over 900K lifetime views. Over the course of my tenure, my work contributed to
over 17.8 million views across digital platforms, reflecting significant audience reach and engagement generated through strategic content planning and brand-focused storytelling. Below are some of the content I have worked on over the course of the year for the brand PVR.
Below are certain of my AI generated statics that have featured on the PVR page
AI Generated O' Romeo movie promotion carousel
Comments