Tasked with the creation of a social media pre-launch buzz-creating campaign, I worked on Moody Girl's overall campaign as well. The pre-launch buzz-creating campaign was supposed to tease Moody Girl's mood-enhancing perfumes to a Gen-Z + Millennial Women audience. Here is the link to their Instagram profile that was executed, right from pre-launch, launch to sustaining and brand-building campaigns that were made with numerous influencers: https://www.instagram.com/moodygirl.in/?igshid=YmMyMTA2M2Y%3D
P.S.: Providing the link to Moody Girl's Instagram page, since I worked from the start of the brand's launch and brand-building campaign.
For Moody Girl's launch campaign, we devised a route that did justice to its brand philosophy that a modern-day woman can wear many hats and have many moods. To make this thought a visual story, we included an upcoming face in the world of Indian web series: Ayesha Kanga of Netflix's CLASS. Known for her versatile style, we made her a part of the many moods of Moody Girl and shot a film on each perfume variant. Moody Girl's perfumes are pitched as mood-enhancing perfumes based on 5 different moods: Tranquil, Sensual, Zest, Euphoria, and Zealous.
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