When Killer Jeans was on-boarded as the official kit sponsor for Team India, we had to evolve Killer Jeans' style game with India's dominant cricket culture. From chasing live scores, followers' best player predictions, and guessing games; we truly got Killer Jeans in its A-game! This partnership with BCCI and Team India saw several campaigns and match-series-centric content with updates, memes, engagement, and trivia posts. Killer Jeans' partnership with BCCI lasted for 3 months (Jan-March). The series covered were IND vs. BAN, IND vs. SRI, IND vs. NZ, and IND vs. AUS.
Comments